Atlantic City’s boardwalk attracts a lot of people year round due to many different things that are entertaining. A Pedal Pub in Atlantic City’s boardwalk I would think would succeed and do very well. Pedal Pubs are interesting in a way that attracts people to participate because it is very unique. A lot of people on the boardwalk are over the age of twenty one make it appeal to a wide range of potential customers. The inventory that the Pedal Pub would have to carry would not be that much since it would just be a couple different types of beverages. If you tried to open up a Pedal Pub in a rural part of an area then obviously there is not a lot of engagement. It is sort of a no brainer that if you have alcohol near and around Atlantic City then no matter what your business is that it will have a high probability of succeeding. There are many bachelor and bachelorette parties that happen in Atlantic City and this would be perfect for it. The downfalls of opening up a Pedal Pub franchise in Atlantic City is that it can get clustered and noisy for the locals and creates unwanted noises. If you were to weigh out the pros and cons than from a business standpoint it does make perfect sense to open one up because the negative effects don’t directly impact your sales it is more towards the reputation. If I was allowed I would open one up myself because I am that confident that it will be a good profiting business.
